Track e-commerce costs without losing them across different systems
Most stores know they have COGS, shipping, payment fees, advertising and operating expenses. The difficult part is seeing them together, in the same period and with a clear effect on Estimated Profit.
Net Revenue − COGS − Shipping − Payment Fees − Ad Spend − Other Costs= Estimated ProfitCosts are distributed by nature
Product cost may come from a supplier or ERP, shipping from fulfillment or a courier, payment fees from the payment provider and ad spend from multiple advertising accounts. The economic picture becomes difficult when every cost is evaluated separately and on a different time basis.
Variable and fixed costs do not need to be mixed
For contribution analysis it is useful to start with costs directly related to sales: COGS, shipping, payment fees and advertising. Fixed and other operating costs can be added for a broader business result. Keeping the categories visible helps distinguish weak sales economics from the overall cost structure of the business.
Progressive coverage instead of a perfect day-one setup
You do not need complete cost data before you start. It is more valuable to cover the SKUs and expenses responsible for most of the revenue first. Data Quality context helps distinguish a high-coverage result from an early estimate with meaningful gaps.
€0 should not mean “we do not know”
One of the most dangerous profitability mistakes is treating missing cost as a real zero cost. Kepio separates absent data from a known €0 so the profit result is not presented with more confidence than the available data supports.
✓ COGS and product-cost coverage
✓ Shipping / fulfillment
✓ Payment provider fees
✓ Ad spend plus other variable/fixed costs
Frequently asked questions
Do I need every expense before I start?
No. Start with the costs that have the largest economic impact and increase coverage progressively.
Are fixed costs included in the same profit view?
They can be added for a broader business result, while remaining distinct from direct variable costs.
How is an unknown cost treated?
As a data gap rather than a known zero. This keeps the profitability signal more honest.
See your own economics instead of a generic benchmark
Kepio starts from your revenue and costs and lets you improve the picture progressively.
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