ILLUSTRATIVE DATA

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Read-only sample data. Scroll like a merchant and see which questions Kepio answers before connecting anything.

Sample Store · last 30 days

Profit Overview

ILLUSTRATIVE DATA
Net revenue€8.420196 orders
Estimated profit€1.84221.9% margin
Ad spend€1.310Meta + Google
Data quality87%Good data completeness
↗ What changed?

Sales remained similar, but ad spend increased. Estimated profit fell by €146.

This €1,842 is sample data.What matters is that Kepio will follow the same path using your own sales and costs.
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Net revenue trend

Products that leave money

Everyday Backpack€710 · 29.8%
Travel Organizer€493 · 28.3%
Minimal Wallet€316 · 24.5%
City Tote€203 · 17.5%

Business Truth

Net Revenue €8.420− COGS €3.940− Shipping + fees €1.328− Ad spend €1.310= €1.842 Estimated profit

Marketing attribution — estimate

Meta AdsROAS 3.74
Google AdsROAS 4.20

ROAS and attribution help explain marketing. They do not replace actual Business Truth.

1Business Truth first

Revenue, refunds and real costs lead to estimated profit.

2Marketing stays separate

ROAS and attribution are useful, but they do not replace profitability.

3Know what is missing

Data Quality warns you when profit needs better data.

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