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← All use casesMETA ADS + BUSINESS PROFIT

ROAS is useful. But it is not your profit.

Put Meta ad spend beside real net revenue and business costs without presenting attribution as certainty.

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M
Meta Ads + business dataFrom data to a profitability picture
Sales→Costs→Profit
THE PROBLEM

A strong ROAS can coexist with a weak real margin.

Ad performance needs to be seen beside COGS, fees, shipping and refunds.

!The ads platform sees attribution, not your full cost model.
!More spend does not automatically mean more profit.
!The overall business result needs an independent calculation.
WHAT KEPIO ADDS

The information missing from a simple sales dashboard.

€Ad spend inside the overall profitability calculation.
↗Campaign performance as an estimated marketing view.
◎Clear disclaimers so attribution is not confused with business profit.
✓ Kepio requests ads_read and business_management for Meta — not ads_management.
BUSINESS TRUTH

A number is not enough without its context.

Kepio shows the available costs behind estimated profit and keeps marketing attribution separate.

Sales€10.000
− Refunds€600
= Net Revenue€9.400
− Costs€7.120
= Estimated Profit€2.280
MORE USE CASES

See how it fits another setup.

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E-commerce profitabilityOne picture combining net revenue and available costs so you can estimate what the business actually keeps.
→W
WooCommerce profitabilityCombine WooCommerce order data with COGS, shipping, fees and optional ads for a clearer profitability picture.
→S
Shopify profitabilityBring Shopify data into Kepio and add the costs needed to see estimated profit and product contribution.
→G
Google Ads profitabilityCombine Google Ads performance with net revenue and costs to understand whether growth leaves real margin.
→
FREE TOOLS & GUIDES

Start with the real financial question behind your store.

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E-commerce profit calculatorEnter sales and costs to see what remains, with no account required.
→ ▤
E-commerce profitability guideThe core method for moving from revenue to the business result that actually remains.
→ ↗
ROAS vs real profitWhy a strong ROAS does not automatically mean a profitable store.
→

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Open the demo or start with your own data when you are ready.

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