← All use casesGOOGLE ADS + BUSINESS PROFIT
See Google Ads spend inside the overall business result.
Combine Google Ads performance with net revenue and costs to understand whether growth leaves real margin.
Google Ads + business dataFrom data to a profitability picture
Sales→Costs→Profit
THE PROBLEM
Campaign performance does not include the full economic reality of the store.
You need revenue, product costs, shipping, fees and spend in the same equation.
!ROAS and conversion value are not contribution margin.
!Manager/MCC structures can contain multiple client accounts.
!The real result needs to rely on business data.
WHAT KEPIO ADDS
The information missing from a simple sales dashboard.
✓ OAuth is completed by the merchant and does not require handing Google credentials to Kepio.
BUSINESS TRUTH
A number is not enough without its context.
Kepio shows the available costs behind estimated profit and keeps marketing attribution separate.
Sales€10.000
− Refunds€600
= Net Revenue€9.400
− Costs€7.120
= Estimated Profit€2.280
FREE TOOLS & GUIDES
Start with the real financial question behind your store.
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E-commerce profit calculatorEnter sales and costs to see what remains, with no account required.
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▤E-commerce profitability guideThe core method for moving from revenue to the business result that actually remains.
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↗ROAS vs real profitWhy a strong ROAS does not automatically mean a profitable store.
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Want to see what this looks like in practice?
Open the demo or start with your own data when you are ready.
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