← All use casesGOOGLE ADS + BUSINESS PROFIT

See Google Ads spend inside the overall business result.

Combine Google Ads performance with net revenue and costs to understand whether growth leaves real margin.

G
Google Ads + business dataFrom data to a profitability picture
Sales→Costs→Profit
THE PROBLEM

Campaign performance does not include the full economic reality of the store.

You need revenue, product costs, shipping, fees and spend in the same equation.

!ROAS and conversion value are not contribution margin.
!Manager/MCC structures can contain multiple client accounts.
!The real result needs to rely on business data.
WHAT KEPIO ADDS

The information missing from a simple sales dashboard.

€Google spend inside the profitability picture.
↗Select the right client account when several are available.
◎Marketing estimate kept separate from business profit.
✓ OAuth is completed by the merchant and does not require handing Google credentials to Kepio.
BUSINESS TRUTH

A number is not enough without its context.

Kepio shows the available costs behind estimated profit and keeps marketing attribution separate.

Sales€10.000
− Refunds€600
= Net Revenue€9.400
− Costs€7.120
= Estimated Profit€2.280

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