Profit Overview30d
€1.842Profit21,9%Margin
What do you keep?
Net revenue, total costs, estimated profit and margin in one picture.
PROFIT INTELLIGENCE FOR E-COMMERCE
You sell. But do you profit?
See net revenue, COGS, shipping, payment fees, ads and other costs in one simple picture — so you know what actually stays in the business.
✓ No card required for trial✓ E-shop connection is optional✓ Start even before every cost is ready
Sample Store · last 30 daysillustrative data
Accuracy 84%Net revenue€8.420
Estimated profit€1.84221,9%
Ad spend€1.310
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What changed?
Yesterday you made less profit. Sales were similar, but you spent €146 more on advertising.
Start with the data you already have. Connections are optional.
WooCommerceShopifyMeta AdsGoogle AdsCSVManual data
FROM SALES TO PROFIT
Revenue is the beginning. Not the answer.
Kepio follows the money until it reaches a clear estimate of what your business actually keeps.
Gross sales€10.000
− Discounts & refunds€1.580
= Net revenue€8.420
− COGS€3.940
− Shipping & payment fees€1.328
− Ad spend€1.310
= Estimated profit€1.84221,9%
Business TruthBusiness profitability is calculated from the financial data available. Marketing attribution is shown separately and remains an estimate.
INSIDE KEPIO
Fewer dashboards. More answers.
Each screen answers a practical merchant question.
ProductsMargin
Running Shoe 32%Backpack 24%Accessory 18%
Which products are worth it?
See contribution and margin by product, not sales alone.
MarketingEstimate
Meta 2,8×Google 3,1×
Business profit ≠ attribution
What does growth cost?
Spend and estimated attribution without confusing them with real business profit.
Data Quality84%
84%COGS ✓ · Ads ✓ · Fees !
How much should I trust the number?
Data Quality shows what is missing before you make a decision.
Use cases
Built around real e-commerce questions.
Whether you connect a store or only have CSV data, the question is the same: do sales leave profit?
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E-commerce profitabilityOne picture combining net revenue and available costs so you can estimate what the business actually keeps.
→WWooCommerce profitabilityCombine WooCommerce order data with COGS, shipping, fees and optional ads for a clearer profitability picture.
→SShopify profitabilityBring Shopify data into Kepio and add the costs needed to see estimated profit and product contribution.
→MMeta Ads profitabilityPut Meta ad spend beside real net revenue and business costs without presenting attribution as certainty.
→GGoogle Ads profitabilityCombine Google Ads performance with net revenue and costs to understand whether growth leaves real margin.
→DATA WITHOUT THE FRICTION
Connect only what helps you.
Your store, Meta and Google are not prerequisites. When you connect them, Kepio puts the data in the right place.
✓ No connection is mandatory✓ The merchant authorizes their own accounts
Try it with your data →WooCommerceE-shop
ShopifyE-shop
Meta AdsOptional marketing
Google AdsOptional marketing
CSVImport
Manual dataNo integration
TRUST BEFORE CONNECT
Kepio asks only for what it needs to do the job.
No inflated promises and no presentation of attribution as certainty.
Start without integrations
Manual data and CSV are first-class workflows. Store connection stays optional.
Encrypted credentials
Provider credentials Kepio needs are stored encrypted server-side, not in URLs or browser storage.
Customer-owned OAuth
Each merchant connects and selects their own Meta/Google accounts from Kepio.
Profit ≠ Attribution
Business Truth and estimated marketing attribution are presented as separate concepts.
SIMPLE PRICING
Two plans. One simple question: what do you really keep?
30 days free with Pro features. Then choose the level that fits your business.
Basic
Essential profitability tools to see what your business actually keeps.
€9,90/month
30 days free- ✓ Profit dashboard & costs
- ✓ Product profitability
- ✓ Integrations, CSV & manual data
- ✓ Data quality
MOST POPULAR
Pro
Advanced insights and marketing performance to improve profitability.
€19,90/month
30 days free- ✓ Everything in Basic
- ✓ Marketing performance
- ✓ Advanced insights
- ✓ Goals & weekly reports
FAQ
What a merchant would ask before connecting.
Short answers about profit, integrations, ads and security.
Do I have to connect my e-shop?
No. Start with manual data or CSV and connect WooCommerce/Shopify later if you want.
Is Kepio accounting software?
No. It is profitability and business-intelligence software for e-commerce and does not replace an accountant or accounting ERP.
How is estimated profit calculated?
It starts from net revenue and subtracts available costs such as COGS, shipping, payment fees, ads and other expenses.
What if I do not know every cost?
Start progressively. Data Quality shows how complete the picture is and what is still missing.
Does Meta/Google ROAS mean the ads caused the profit?
No. Marketing attribution is an estimate. Kepio keeps it separate from real business profit.
Do I need a card for the trial?
No. The account starts with a 30-day Pro trial without requiring a card at registration.
How do Meta and Google connect?
The merchant clicks Connect, completes provider consent and selects their own ad account when more than one is available.
Where are access credentials stored?
Server-side and encrypted where required. They are not stored in URLs or client-side storage.
KNOW WHAT YOU REALLY MAKE
Do not look only at what you sold. See what you kept.
View the demo first and add your own data when you are ready.
FREE TOOLS & GUIDES
Start with the real financial question behind your store.
Calculate profit and explore practical guides about COGS, margin, expenses and advertising.
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E-commerce profitability solutionsSee how Kepio organizes profit, costs, products and marketing around specific business use cases.
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€E-commerce profit calculatorEnter sales and costs to see what remains, with no account required.
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▤E-commerce profitability guideThe core method for moving from revenue to the business result that actually remains.
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↗ROAS vs real profitWhy a strong ROAS does not automatically mean a profitable store.
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