Guides for understanding what your e-commerce business really makes
The core financial ideas behind a store, how they connect and where common profitability mistakes happen.
E-commerce profitability: how to calculate what actually remains
A store can grow revenue while putting pressure on real profit. The useful picture starts when sales and all relevant costs enter the same equation.
E-commerce net profit: from sales to what actually remains
“We did €20,000 in revenue” does not answer whether the month was economically strong. You need to see what remained after the relevant costs.
E-commerce profit margin: the metric that makes different revenue levels comparable
Absolute profit shows how many euros remain. Margin shows how effectively Net Revenue is converted into profit.
COGS in e-commerce: product cost determines whether revenue creates value
Without reliable product cost, a profitability dashboard can show an impressive result that does not reflect the true economics of the store.
ROAS vs real profit: why a strong campaign does not always mean a profitable store
ROAS answers a marketing-attribution question. Profitability answers a business question. Both are useful, but they should not be merged.
E-commerce expenses: the costs that belong in the same picture as sales
The problem is usually not that a cost is hidden. It is that costs live in different systems and are never analysed together.
E-commerce profit calculator
Enter sales and costs to see what remains, with no account required.