An e-commerce profitability dashboard for seeing what actually remains
Sales, advertising and costs usually live in different systems. Kepio brings them into the same business view so you can review Net Revenue, known costs and Estimated Profit without maintaining another spreadsheet every week.
Net Revenue − COGS − Shipping − Payment Fees − Ad Spend − Other Costs= Estimated ProfitOne business picture instead of five dashboards
Your store shows orders and sales, payment providers show transactions, advertising platforms show spend and attribution, while COGS often lives in a file or ERP. The problem is not a lack of numbers; it is that those numbers do not answer the same question together. A profitability dashboard organizes the view around Net Revenue and the real costs for the selected period.
From Net Revenue to Estimated Profit
The logic stays consistent: Gross Sales minus discounts and refunds gives Net Revenue. COGS, shipping, payment fees, real ad spend and other costs are then subtracted. Kepio keeps Marketing Attribution separate so attributed revenue and ROAS remain context rather than being added a second time to actual store revenue.
Start without complete integrations
Connecting the store is optional. You can begin with manual or CSV data and add integrations progressively. That gives you a first profitability picture without waiting for every data source to be perfect. As COGS and operating-cost coverage improves, confidence in the result improves as well.
A dashboard should explain the number
A profit KPI without explanation can create the wrong conclusion. A useful view includes the calculation breakdown, data provenance and quality signals. When an important cost is missing, it should be shown as an accuracy gap rather than being presented as a known zero cost.
✓ Net Revenue after discounts and refunds
✓ COGS, shipping and payment fees in the same period
✓ Real ad spend as a cost, with attribution kept separate
✓ Profit Margin and Estimated Profit with Data Quality context
Frequently asked questions
Do I have to connect my store?
No. Store connection is optional. You can begin with manual or CSV data and automate progressively.
Is Estimated Profit accounting net profit?
No. It is an operational business estimate from available data and does not replace accounting or tax results.
Does the dashboard include ROAS?
ROAS can be shown as marketing context. It is not treated as a second revenue source inside the business-profit calculation.
See your own economics instead of a generic benchmark
Kepio starts from your revenue and costs and lets you improve the picture progressively.
Start 30 days free